Behind The Beaute

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Atlanta Based Makeup Artist, B. Gandy started her career at the young age of 16.

The Ethiopian born artist credits her colorful background for many of her inspirations. Her fascination with make up stems from all the time spent watching her Mother apply her makeup, as she warned it was off limits. Although on special occasions you could find a 3 year old Bee sporting a red stained lip, and her favorite pearls.

She recognized early on what her career goals were and has since worked diligently at achieving them. . She continued her education at The International School of Skin & Nail Care majoring in Esthetics and credits her ability to understand a client’s skin needs on her time there. Bee has worked with and received training and certifications form powerhouse brands like MAC Cosmetics, Estee Lauder, Lancôme, Bobbi Brown And Fashion Fair to name a few. She has also been privileged to spend time doing events with Super Star Artists like Sam Fine and training under Celebrity Makeup Artists such as Renny Vasquez.

Her product knowledge, professionalism and attention to detail allows her to lead as one of the most highly sought after Bridal Makeup Artists in Atlanta. Bee’s style is all about creating Timeless Beauty.  She enjoys working closely with Brides to curate Iconic Looks that will be loved for years to come. You can find her work gracing several online + printed publications.

 With well over 10 years of experience and a love for makeup Bee is dedicated to inspiring to her clients and aspiring makeup artists alike. The birth of B For came from Bee’s unsettling desire to merge the gap between everyday women & their most coveted celebrities. Since the brand's relaunch Bee has expanded her team in order to provide her clients with a more personalized, seamless level of service. Bee has a passion for teaching and is excited to use her knowledge to empower women and young girls through beauty. "Putting myself + my business in a position to help other women and artists achieve their goals has always a dream" Says the Artist. With the expansion B For now offers an array of Lessons + Classes.  

Ultimately, being able to enhance the way women look and feel, & being such an intricate part of their lifetime moments, is our greatest honor.
— B. Gandy | Founder+Principal Artist


Jasmine Umrani is a self-taught freelance makeup artist based in Atlanta, GA with over 8 years of experience in the industry.

Originally from Washington DC, Jasmine began her career in the arts as a dancer. It was through the performing arts where she found her love for makeup. Leaving dance behind, Jasmine could not seem to shake her creativity. After graduating with a BS in African American Studies from Virginia Commonwealth University, she decided to place her teaching career on hold and fully pursue a career in the beauty industry. Jasmine has worked for some of the industries leading brands such as M.A.C Cosmetics and Laura Mercier. It was with M.A.C where Jasmine's makeup career and skills began to take off. Her passion and dedication to the brand allowed her to work her way from being a humble part-time artist to a management position.  She was also able to become apart of the Events Team where she selected to represent MAC at many of their top events. Her positive and polished demeanor has lead her to develop many successful relationships that have helped her gain valuable experience. With an eye for detail, she is able to create flawless looks for every occasion. Keeping a woman's natural beauty in mind, Jasmine aims to create a look and experience that is special and unique with each client she works with.Jasmine is now a licensed Esthetican having graduated from Elaine Sterling Institute in Atlanta, GA and is proud to have launched her skin and body care line, Lumi & Lather Handmade.


Using my talents to bring a Woman’s vision of herself to life, That is the best part of this career.
— Jasmine Umrani | Assistant+Lead Artist